The plant-based food industry is expected to reach $161 billion by 2030, primarily driven by plant-based meat alternatives. This growth is fueled by increased health and sustainability awareness, alongside ongoing decreases in product prices.
Heura was on its way toward leading this pivotal food industry shift when we started our collaboration. Their website had become outdated, failing to reflect their renewed positioning as pioneers in food activism. To educate consumers about their 100% vegetable products and raise awareness of their position as leaders in plant-based meat, Heura needed a new digital presence.
As their digital partner, we helped them revamp their brand through various initiatives, including creating their new website with a fresh visual approach and a crowdfunding campaign page.