With more than 60 years in the market, Oro Vivo is your go-to store when you’re looking for jewelry. Their vast experience combined with design and quality makes sure their product will never fail you. Unfortunately, their conversion rate didn't do justice to their curriculum and history. In a quest for better numbers, they partnered with us and thus we began to dig.
In order to help Oro Vivo reach its potential, we had to enter their world to better understand what were the obstacles, find the roadblocks and clear the way for the journey ahead. We achieved this through an auditing with an e-commerce expert analyzing their website, spending time on-site talking to their store staff, and sessions of interviews and recorded browsing with users.
After pinpointing the problem areas, we knew where to work in order to bring about better numbers. Improvements were needed in the homepage, the products list and sheet as well as in the checkout in order to raise the conversion rates.
We plugged all the leaks in each segment and closed the channels that were causing them lose users. That resulted in a much more user friendly and fluid interface, giving a potential buyer a much more pleasant (and profitable) experience.
Oro Vivo was a raw gem that, with the right direction, could sparkle. With an increase in conversion rate, the new online store was an upgrade not only on the visual perspective but in results as well.
Agile Product Owner