Unlimited power

Time for part III of this series where our team explores design directions in the realm of in-car systems. Part II introduced personalization possibilities. Now we shift up a gear to see some of the many ways it could be applied.

The evolution of instrument clusters opens the door to the creation of many unique styles and combinations of information which can be adapted to cater for each user’s particular needs and driving preferences. Just like the skin of the chameleon. 

Dynamic content

What the driver sees during the journey varies according to their programmed preferences. For example, real-time weather and forcasted driving conditions, or traffic updates and suggested shortcuts. If that sounds too technical why not just a playlist if you’re in the mood to cruise with your favourite driving tunes. Our modular system with futuristic overtones puts you back in the driving seat.


Divide and conquer

We created a cluster that’s split into 3 modules: left, central and right. All 3 modules display dynamic information independently in real time. Each can be swapped, replaced or turned off as the driver sees fit. Warnings and alerts with vital info pop-up over the contexts because, well, safety first.

If you however, feel like all that choice is overwhelming, you can always choose from a set of predetermined designs and focus on the road.

We created a minimalist framework which serves as the lanes to accomodate any combination of traffic.


User Research
UX Design
Visual Design