Medox, another Antai venture, is an e-health product that brings an easier, quicker and closer medical attention by being the bridge between doctors and patients by connecting them through a mobile app.
Medox works with up to date, forward-thinking companies that offer the service to their employees as a benefit. We always try to think on both sides but, in a B2B2C project, finding the balance between the companies that hire the service and its actual users is crucial.
Bringing to the online world the sacred relation between doctor and patient is no simple task. In order to respect this bond and make the users feel comfortable, the design and the experience have to be a pleasant and easy one.
We worked hand in hand with Medox's team to make sure there were no loose ends. We sat down with the operations team to understand the effects that each step in the app had on their side. As the ones who will be dealing with the users, we had doctors overseeing the whole process.
Although, at first sight, the result may look like a digital, online product, it is actually something much bigger. Taking into account all the inputs from doctors, pharmacists and Medox team, we came up with a complete service design with a strong and structured offline part making it an end-to-end service that will make a lot of people life much easier.
We were lucky enough to work with a client team that was keen to keep pushing forward no matter what but able to learn, pivot and adapt on the go. That’s why in only 14 weeks after kicking it off, the app is already available and the company is up and running.